무슨 발표인가

• 65개 이상 브랜드 참여
• 8,000명 규모 4개 3시간 세션
• 티켓 $180~$465(VIP)

LA 다운타운 Magic Box

원문 (영어)

Sephoria, Sephora’s large-scale consumer event that launched in 2018, opened in Los Angeles on Friday for two days of ticketed, immersive activations from more than 65 brands. “In times like these, in-real-life experiences are just so popular,” Zena Srivatsa Arnold, chief marketing officer of Sephora, told Glossy.

“People want to connect with other people, they want to share their fandom, and the point is, we really want to welcome everyone to the world of beauty, and this is a really fun way to do it.” Sephora expects around 8,000 consumers to attend this weekend, split into four, three-hour sessions at downtown Los Angeles event space Magic Box.

Tickets ranged from $180-$465, with the latter VIP ticket offering early access, shorter lines, a bigger gift bag and access to a VIP lounge with extra activations like founder meet-and-greets. “It’s been a raging success,” Arnold told Glossy. “[This event sold out in three hours] which is the fastest ever, and I think it just points back to people excited about coming to real-life experiences and enjoying them with other people,” she said.

Arnold’s team is leaning into the moment with an OOH ad campaign in Los Angeles and social content posted throughout the weekend. “[Our] goal is to have a moment to bring our brand to life within this Sephora ecosystem,” Julia Straus, co-founder and CEO of Sincerely Yours, told Glossy.

“We’re so young that we’re still just getting the brand out there and introducing it to customers, so to be able to be in front of 8,000 of Sephora’s most excited customers? That’s a very unique experience; we’re really surprised we even got invited this early in our Sephora journey.”

원문: Sephora Newsroom — "Inside Sephoria’s return to Los Angeles this weekend" (2026-06-24) 공식 원문: https://www.glossy.co/beauty/inside-sephorias-return-to-los-angeles-this-weekend/#new_tab