무슨 발표인가
- AI 기반 도구로 소규모 사업 고객 확보·생산성 향상 지원
- Meta 광고도구·Reels·WhatsApp·교차국경 상거래 교육
- 대면·온라인·파트너 교육 병행
아시아태평양 12개국
원문 (영어)
Meta today announced the launch of its Small Business Growth Academy across Asia-Pacific – a new programme designed to help small businesses move from small to scale by using digital and AI-enabled tools to find customers, improve productivity, and grow across borders.
Delivered in partnership with governments, chambers of commerce, and local programme partners, the Small Business Growth Academy will provide practical training on Meta products, including AI-enabled advertising tools, Reels, WhatsApp for Business, cross-border commerce, and Meta Business Agent.
The programme will initially run across 12 countries in the Asia-Pacific, with the aim of supporting thousands of small businesses through a combination of in-person workshops, scaled learning modules, and partner-led training. Addressing the opportunity — and the gap Small businesses are a critical engine of APAC’s digital economy, but many continue to face barriers when adopting new technologies — including limited time, skills gaps, and concerns about data privacy.
Research from Deloitte’s AI For Business: APAC Trends found that small and medium businesses across the region are already embracing AI, but need more support to unlock its full potential: 78% of SMBs surveyed across Australia, Indonesia, Malaysia, Taiwan, Thailand, and Vietnam already use at least one AI tool 82% plan to adopt more AI tools in the near future 73% agree AI tools help level the playing field with larger businesses 86% say AI tools enhance productivity and reduce costs The Small Business Growth Academy is designed to bridge the gap between interest and adoption – giving businesses the confidence and skills to put these tools to work.
원문: Meta Newsroom — "Launch of Meta’s Small Business Growth Academy Across Asia-Pacific to Boost AI Adoption and Digital Skills" (2026-06-25) 공식 원문: https://about.fb.com/news/2026/06/launch-of-metas-small-business-growth-academy-across-asia-pacific/